The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Darrell Waltrip Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Williamson Co. Animal Shelter, Nashville Humane Association, Happy Tales Humane Society
Harpeth River Watershed, Williamson County Parks and Re
Williamson Co. Schools, High Hopes Inclusive Pre-Schoo, College Grove Recreation, Franklin Lions Club
Fisher House, Habitat for Humanity, Franklin Tomorrow, Challenged Athletes Foundation, VSA Tennessee
Vanderbilt LifeFlight, St. Jude Children's Hospitals, Mercy Health Services, Foundation Fighting Blindness, Williamson Medical Center
Love Promise Stories from Darrell Waltrip Subaru
Subaru and Darrell Waltrip Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Leukemia & Lymphoma Society Blanket Drop Off - Ryan F
For the past couple of years, the Williamson Medical Center has partnered with The Leukemia & Lymphoma Society (LLS) and Darrell Waltrip through the Subaru Loves to Care initiative. The partnership has involved delivering blankets, patient care kits, and messages of hope to cancer patients for a number of years. On July 7th, Darrell Waltrip personally delivered these items to patients in treatment.
Darrell Waltrip Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Franklin, this is a harsh reality. Helping others strengthens communities, which is why Darrell Waltrip Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Darrell Waltrip Subaru have helped nearly 900,000 children and adults in urgent need. On 01/14/2025, Darrell Waltrip Subaru donated 204 shoes/socks to GraceWorks. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
One Butterfly At A Time - Charlotte B
At Darrell Waltrip Subaru, we believe that love means doing right by the Earth and all its living creatures, no matter the size. That’s why, in the spirit of the Subaru Love Promise and our Love the Earth initiative, our team embarked on a unique journey: raising and releasing over 100 butterflies into our local ecosystem (with more to come). This idea took flight as we learned more about the alarming decline of pollinators worldwide. Butterflies, along with bees and other pollinators, play a vital role in the ecosystem by helping plants grow, bloom, and produce food. Yet due to habitat loss, pesticide use, and climate change, their populations have been steadily decreasing; a quiet crisis with serious consequences. Our butterfly journey began in March during Subaru Loves the Earth. We ordered tiny, wriggling caterpillars full of potential. For weeks, our employees and customers alike watched these delicate creatures, watching in awe as they grew and grew until they spun chrysalises. Our waiting room has transformed into a mini sanctuary, sparking conversations with curious customers and inspiring young visitors to learn about pollinators and the role they play in a healthy planet. By late May,we had raised over one hundred of these butterflies and released them into the wild. We have committed to raising butterflies through the summer and early fall in order to do our part in making the world a better place. Not only do we raise butterflies, but we have added a small butterfly garden to our campus to allow butterflies in our area to flourish in an area where pavement is rapidly taking over. But this is more than a beautiful event; it is a living promise. A promise to our community that we care about the future of our planet. A promise to create spaces where life can flourish. And a promise to keep spreading love in every way we can, one butterfly at a time. This is our Subaru Love Promise. And this is how we Love the Earth.
A Little Life With Big Wings - Charlotte B
At our dealership, we believe that love means being there for all creatures large and small. That’s why, when our team discovered a Robin fledgling in the middle of our busy service drive, we didn’t hesitate to step in and help. Knowing this baby bird most likely fell from a customers vehicle during check in, we knew it would not know where it was or where to go. The tiny bird looked lost and vulnerable amidst the afternoon bustle of customer vehicles and service activity. A few of our employees carefully checked to ensure it wasn’t injured. Thankfully, it was healthy, just frightened and a little too close to danger for our liking. With compassion and teamwork, our staff gently relocated the young robin to the back of our property, where it's peaceful and green. There, the little bird had the space and safety it needed to explore, grow stronger, and eventually take flight, free from the hazards of the parking lot. This small act of care is a reflection of what the Subaru Love Promise is all about: showing kindness, respect, and love for all life, whether it has four wheels or two wings. We’re proud to be part of a brand that encourages us to protect not just people, but the planet and its wildlife too.
Do It Scared: A Wilderness Journey to Confidence and Connection - Charlotte B
I never understood how people came together due to the type of car they owned. Honestly it seemed silly to me, I mean it's just a car..until...I became one of those people. You see I bought Maverick (my brand new 2024 Subaru Forester Wilderness) in January of this year from Darrell Waltrip Subaru and was told that there would be an event in March for people who owned Wilderness editions. I agreed to going because I wanted to learn of Mavericks off road capabilities, nothing more and nothing less. So, I showed up to the event without knowing a soul, getting lost on the way there and not knowing what to expect. What transpired, after that is a day that I will never forget. I still talk about it and show people pictures. I got to meet amazing people from all over TN, GA, Alabama. In sharing about our cars, we got to share about who we are and the lives we live. So much laughter, identification and understanding was shared before and after the trails. For me the life changing moments happened on the trails themselves. I have never been off road driving before and here I was in my car, just me and Maverick. Do you know what I learned? Don't wait for the fear to leave, do it scared. The way I trusted Maverick to guide me up and down some terrifying hills, the way I listened to every direction given by the amazing team that hosted us and the way I finished those trails with a new confidence in myself was literally life changing. Everyone involved was absolutely phenomenal. From the swag, to the welcome gathering, to the lunch, to the pictures, to bringing people together and everything in between❤️ I will never forget the event, the people and the lessons I learned up there. I can't wait for the next event. I never understood how people came together because of their cars, now I don't understand how people don't. The Wilderness edition is family for life ❤️ With love iuvina Basile
A Love Promise on Four Tiny Wings - Charlotte B
This Earth Day brought us more than just a reminder to care for the planet—it brought us a love story. As our staff walked through the bottom lot of our dealership, a few sharp-eyed members of our team noticed something unusual: a small, perfectly woven robin’s nest tucked into the wheel well of one of our newly arrived vehicles. Nestled safely inside were four soft, sky-blue eggs—each one a quiet symbol of new beginnings. At first, our sales staff was worried this was a customer’s sold car that had arrived, meaning it would have to be moved sooner rather than later. Luckily, this car was designated for our service loaner program. Members of our management team gathered together collectively to make sure we could keep this car stationary until the eggs hatch and the fledglings are able to fly from the nest. So we made a promise. In a true Subaru fashion—and under the banner of our “Subaru Loves the Earth” commitment—we vowed to protect the nest and its tiny passengers. A sign now rests on the dash of the Crosstrek, gently informing others that this vehicle is temporarily out of commission for the most important journey of all: the journey of life. American Robins typically lay three to five eggs in a clutch, and both parents take turns feeding their young once hatched. The eggs take about twelve to fourteen days to incubate, and after hatching, the fledglings will remain in the nest for about two weeks before they’re strong enough to fly. Until that moment comes, we will keep watch, honoring the space they've chosen and the trust they've unknowingly placed in us. It’s a reminder that even in a world of engines and asphalt, nature finds its way—and when it does, it's up to us to listen, slow down, and protect it. We’re not just selling cars—we’re part of something bigger. And this spring, that “something” came with feathers and a whole lot of heart.
Darrell Waltrip Subaru Experience: Empowering Owners Through Off-road Education - TALOR J
The Subaru Wilderness Experience is a quarterly event designed to give Subaru Wilderness owners an in-depth, hands-on opportunity to learn the full capabilities of their vehicles. This unique program, offered free of charge to all Subaru Wilderness owners, provides attendees with the chance to experience their vehicles in real-world off-road conditions under the guidance of certified off-road experts. The event begins the evening before the off-road adventure, where some participants gather for a night of camping. This allows them to connect with fellow Subaru owners, share stories of their adventures, and prepare for the next day's activities. The camaraderie built around the campfire fosters a sense of community among like-minded individuals who share a passion for outdoor exploration. The following morning, the group embarks on a guided off-road experience led by experienced and certified off-road guides. These experts provide in-depth instruction on how to effectively navigate various terrains, including rocky paths, steep inclines, creek beds, and forest trails. Drivers learn about their vehicle’s advanced features, such as Symmetrical All-Wheel Drive, X-Mode, and high ground clearance, which are specifically designed for rugged off-road conditions. There are on-site product specialists as well for any technology questions. Throughout the journey, participants are taught how to maximize their vehicle’s potential, with expert tips on handling challenging terrain and maintaining control in different driving scenarios. This hands-on experience instills confidence in drivers, allowing them to fully understand their vehicle’s capabilities and how it can handle even the most demanding off-road conditions. In addition to improving their off-road driving skills, attendees have the opportunity to ask questions, receive personalized guidance, and gain a deeper understanding of Subaru's commitment to performance, safety, and reliability. Whether navigating rocky hills or crossing muddy streams, the Subaru Wilderness models consistently demonstrate their ability to provide a smooth, controlled ride in tough conditions, ensuring drivers feel secure and in control every step of the way. The Subaru Wilderness Experience also serves as an ideal opportunity for Subaru owners to form lasting connections with other adventurers. With participants ranging from seasoned off-road enthusiasts to first-time adventurers, the event fosters a community where individuals can share knowledge, swap stories, and forge new friendships—all while gaining invaluable off-roading skills. By the end of the event, attendees not only walk away with a greater understanding of their Subaru Wilderness vehicle but also the confidence to tackle any adventure, whether it’s a weekend camping trip or a cross-country road trip. The Subaru Wilderness Experience isn’t just about driving; it’s about empowering owners to explore the outdoors with the confidence that their vehicle can handle any challenge. Held once every quarter, the Subaru Wilderness Experience is open to all Subaru Wilderness owners, not just new customers, ensuring that anyone with a passion for adventure can participate. This ongoing program reflects Subaru’s dedication to building a strong community of Wilderness owners, providing them with the tools, knowledge, and support needed to make the most of their Subaru Wilderness vehicles—on or off the road.
Giving Back This Thanksgiving: Thirty Five Car Seats Donated to Local Families In Need - Charlotte B
This Thanksgiving, the spirit of giving is alive and well in our community. One Generation away moves millions of pounds of food every year and we are honored to be able to assist them with food donations. This year we stepped it up and purchased thirty five brand new car seats to hand out at their annual Thanksgiving meal drive. In partnership with One Generation Away, we were able to distribute thirty five car seats to local families in need. Through this give away we aimed to provide essential safety and support to families as they prepare for the busy holiday season. Some families struggle to afford a Thanksgiving meal, let alone a safe car seat for their child. As part of our ongoing commitment to supporting our local community, we believe that every child deserves to travel safely, especially during the busy holiday season. By providing these car seats, we hope to ease some of the challenges families face, ensuring they have one less thing to worry about. We believe that the gift of giving is what Thanksgiving is all about, we are incredibly grateful to be able to give back into our community.
Supporting Single Mothers: Darrell Waltrip's Partnership with One Generation Away - Charlotte B
In 2022, there were more than fifteen million single mothers in the United States, many of whom face the daily challenges of balancing work, childcare, and the financial strains that come with raising a family on their own. These women often go above and beyond to ensure their children have a better future, all while working tirelessly to make ends meet. At Darrell Waltrip, we recognize the immense strength, resilience, and determination of these mothers, and we believe in doing our part to help support them. That’s why we are proud to announce our partnership with One Generation Away, a local charity that is making a meaningful difference in the lives of struggling families. Together, we aim to support single moms in our community who may be facing financial difficulties, helping to alleviate some of the burden they carry every day. The Reality for Single Mothers The statistics paint a clear picture of the challenges that single mothers face. Nearly two-thirds of single mothers in the U.S. work full-time jobs, often juggling long hours with the responsibilities of caring for their children. Unlike many two-parent households where caregiving duties are shared, single mothers must do it all—managing work, household tasks, and parenting, often with little or no support. One of the most significant hurdles for single mothers is the high cost of childcare. In some cases, these costs consume as much as one-third of a mother’s income, leaving little room for other essential expenses such as housing, food, healthcare, and education. It’s a staggering financial load that can make it difficult for these mothers to get ahead, save for the future, or provide for their families the way they would like to. A Local Solution: One Generation Away At Darrell Waltrip, we understand that no single mother should have to face these struggles alone. That's why our partnership with One Generation Away is so important. This incredible charity is dedicated to fighting poverty by providing fresh food to those in need and assisting families who are struggling to make ends meet. Their mission aligns perfectly with our desire to help ease the burden on local single moms. Through this partnership, we’re able to offer direct assistance to single mothers in our area by helping provide essential resources, from groceries to community support, so they can focus on raising their children without the constant stress of financial uncertainty. Why We Care Our commitment to this cause goes beyond business—it’s about giving back to the community that has supported us for so long. At Darrell Waltrip, we believe in lifting up those who are often overlooked. Single mothers are the backbone of many households, and their dedication to their children deserves recognition, respect, and real support. We hope that by working with One Generation Away, we can make a meaningful difference in the lives of these hardworking women, offering them a little bit of relief, and showing them that they are not alone in their journey. It’s about more than just giving; it’s about empowering women and helping them thrive, no matter the obstacles they face.
Keys to Success: Empowering Foster Kids with School Supplies - Charlotte B
At Darrell Waltrip Subaru we recognize the struggles many families face during back to school season, especially those families with foster children. There are approximately 400,000 or more foster children in the United States, and about 60% of those foster children go without the proper school supplies. Without the proper school supplies, a student may not have the academic performance they are truly capable of, they may lack confidence and be reluctant to engage in activities, or they may not attend school all together due to not having the proper supplies. We have a customer who is/was a faster parent herself and now tries to help as much as she can for other children. One of our employees saw her Facebook post looking for sponsors for foster kids' school supply lists and took it to our general manager. Our general manager, who has adopted foster children himself, was more than willing to sponsor these school supply lists. As of today we have picked up seven school supply lists, with a possibility of a few more as the school year begins.
