Darrell Waltrip Subaru are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Darrell Waltrip Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Darrell Waltrip Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Darrell Waltrip Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Williamson Co. Animal Shelter, Nashville Humane Association, Happy Tales Humane Society
Harpeth River Watershed, Williamson County Parks and Re
Williamson Co. Schools, High Hopes Inclusive Pre-Schoo, College Grove Recreation, Franklin Lions Club
Fisher House, Habitat for Humanity, Franklin Tomorrow, Challenged Athletes Foundation, VSA Tennessee
Vanderbilt LifeFlight, St. Jude Children's Hospitals, Mercy Health Services, Foundation Fighting Blindness, Williamson Medical Center
Love Promise Stories from Darrell Waltrip Subaru
Subaru and Darrell Waltrip Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Because Love Is Meant to Be Shared - Charlotte B
This Valentine's Day, the Subaru Love Promise came to life in a very special way for our team at Darrell Waltrip Subaru. A coworker and I had the honor of visiting Morning Pointe Assisted Living and Memory Care to personally deliver Valentine's Day cards and goodie bags to the residents. Rather than simply dropping them off, we were invited to walk the halls, knock on doors, and hand-deliver each small token of love. What may have seemed like a simple gesture quickly turned into something much more meaningful. We were greeted with warm smiles, heartfelt conversations, and stories that reminded us just how powerful connection can be. Some residents shared memories of Valentine's Days from years past. Others simply held our hands a little longer and thanked us for taking the time to stop and visit. In those moments, it became clear that sometimes the greatest gift isn't what's in the bag, but the time and care that was put behind it. For me personally, this visit held an even deeper meaning. Nearly nine years ago, before returning to the automotive industry, I worked as a resident assistant in this same building. Stepping back into the community at Morning Pointe brought back so many memories and reinforced why serving others will always hold a special place in my heart. At Darrell Waltrip Subaru, we believe being part of the community means more than selling cars. It means showing up. It means caring. It means honoring the Subaru Love Promise by spreading love, respect, and compassion wherever and whenever we can. We are grateful for opportunities like this that allow us to step outside the showroom and into the lives of our neighbors. Because at the end of the day, it's not just about the drive; it's about the difference we make along the way.
Because Love Is Meant To Be Shared - Charlotte B
This Valentine's Day, the Subaru Love Promise came to life in a very special way for our team at Darrell Waltrip Subaru. A coworker and I had the honor of visiting Morning Pointe Assisted Living and Memory Care to personally deliver Valentine's Day cards and goodie bags to the residents. Rather than simply dropping them off, we were invited to walk the halls, knock on doors, and hand-deliver each small token of love. What may have seemed like a simple gesture quickly turned into something much more meaningful. We were greeted with warm smiles, heartfelt conversations, and stories that reminded us just how powerful connection can be. Some residents shared memories of Valentine's Days from years past. Others simply held our hands a little longer and thanked us for taking the time to stop and visit. In those moments, it became clear that sometimes the greatest gift isn't what's in the bag, but the time and care that was put behind it. For me personally, this visit held an even deeper meaning. Nearly nine years ago, before returning to the automotive industry, I worked as a resident assistant in this same building. Stepping back into the community at Morning Pointe brought back so many memories and reinforced why serving others will always hold a special place in my heart. At Darrell Waltrip Subaru, we believe being part of the community means more than selling cars. It means showing up. It means caring. It means honoring the Subaru Love Promise by spreading love, respect, and compassion wherever and whenever we can. We are grateful for opportunities like this that allow us to step outside the showroom and into the lives of our neighbors. Because at the end of the day, it's not just about the drive; it's about the difference we make along the way.
No Pet Forgotten: A Christmas Promise from Darrell Waltrip Subaru - Charlotte B
This Christmas, the spirit of Darrell Waltrip Subaru was carried not just through our showroom, but through wagging tails, gentle purrs, and the quiet hope of second chances. At the Williamson County Animal Center, hundreds of dogs and cats are waiting — not only for forever homes, but for simple reminders that they are loved. Sometimes, that love looks small: a cozy blanket, a kind voice, or a bright red stocking filled with surprises. That’s why we made a promise. We committed to filling a stocking for every adoptable pet, because no animal should feel forgotten during the holidays. Dog stockings were filled with Chewbaru toys — sturdy, playful companions designed to bring comfort and joy. Cat stockings held soft toys and tiny treasures to spark playfulness and ease. Each stocking carried more than toys and treats. It carried a message: You are seen. You are loved. Your story isn’t over. At Darrell Waltrip Subaru, community means showing up where it matters most. Our mission goes beyond vehicles — it extends to moments of compassion, service, and connection. These small gifts brought light into kennels and comfort into quiet corners, delivering more than holiday cheer — they delivered hope. Because shelter pets deserve more than a place to stay. They deserve a reason to believe. And this Christmas, our promise was simple: No pet without a gift. No heart left behind.
Packing Hope: 13,000 Meals, One Incredible Team - Charlotte B
Today, our Subaru team had the privilege of witnessing what compassion truly looks like. We joined volunteers from across the community at One Generation Away, a remarkable organization with a simple, powerful belief: if someone says they need food, they receive food—no questions asked. No judgment. No barriers. Just love in its purest form. Inspired by that mission, our employees rolled up their sleeves and got to work. Together with the other volunteers, our team packed twelve pallets and one additional box, setting a new record for their volunteer shift. In total, we assembled 961 boxes, providing more than 13,000 meals to individuals and families who simply need a helping hand. But the real story wasn’t in the numbers—it was in the moments. The shared smiles. The teamwork. The knowledge that every box we sealed would remind someone in our community that they matter, and that they’re not alone. At Subaru, we believe love is something you do. Today, we lived that belief—lifting each other up, serving side by side, and supporting an organization that treats every person with dignity and unconditional compassion. This is the Subaru Love Promise in action: food for anyone who asks, hope for anyone who needs it, and love that expects nothing in return.
Saving Lives to help End Breast Cancer with Susan G. Komen 3Day and Darrell Waltrip Subaru -Kerrie K - Kerrie K
Thank you again Darrell Waltrip Subaru for your continued support and financial donation to Susan G. Komen 3Day. (The3day.org) It means a lot to me that you've contribute to help make sure no one has to face breast cancer alone and that advances in research and technology can continue in our communities. Together, we have shown breast cancer patients there is a community of supporters standing by their side. Thank you again for your incredible generosity! Ya 'rock! Kerrie Kardatzke Susan G. Komen 3Day walker and Proud Owner 2022 Wilderness Outback!
Kibble and Kindness - Charlotte B
Sometimes, love looks like a promise kept — not just to people, but to the animals who depend on us. At Darrell Waltrip Automotive, we believe in giving back to the community that drives us, and this month, that promise took the form of dog food, supplies, and heartfelt compassion. When we learned that the Dickson County Humane Society was down to just one bag of dog food, we knew we had to act. No dog should go to sleep hungry — not when there’s a community like ours that cares. We rallied together, packed up donations of food and essential supplies, and made the trip to ensure those dogs — each one waiting for a forever home — had full bowls and a little extra love. But we didn’t do it alone. To bring more people into the mission, we hosted a community raffle, with the grand prize being one of our premium oil change packages. The outpouring of support was humbling. Neighbors, friends, and families showed up — not just to enter the raffle, but to make a difference. One moment that truly touched our hearts came from Sara Wolfe, our raffle winner. She shared, “I even donated on my best friend's birthday who had passed away. She was a huge animal lover, so it was like she did it with me.” That’s the kind of love that goes beyond words — a promise that lives on, one that gives back in the most beautiful way. These dogs can’t say thank you — but their wagging tails and bright eyes said it all. And we can’t thank you, our community, enough for stepping up. At Darrell Waltrip Automotive, this is more than a donation. It’s a promise — to keep showing up, to keep giving back, and to keep spreading love wherever we can. Because sometimes, all it takes is a bag of food and a big heart to change a life — or a whole shelter.
Hope Takes Flight - Charlotte B
In September, we were deeply honored to support Hickman County Sober Fest — not only by hosting a vendor booth, but by taking part in something truly unforgettable: a butterfly release that turned the sky into a symbol of healing, hope, and new beginnings. As part of the festival’s ceremony, dozens of delicate butterflies were released into the air — each one a moving tribute to the journey of recovery. Their fragile wings carried a powerful message: that change is possible, that healing is real, and that every person deserves the chance to begin again. One of the most emotional moments of the day came as we watched those butterflies take flight — hesitantly at first, just like so many of us who’ve faced life’s hardest battles. But with just a little encouragement, they soared. And with them, so did our spirits. Sober Fest is more than an event. It’s a celebration of resilience. A safe space where the courage of those walking the road to recovery is honored. With live music, inspirational speakers, and a community united in support, it’s become a powerful force for healing in Hickman County — a reminder that no one walks this path alone. At Darrell Waltrip Subaru, we were proud to stand beside this incredible community. Guided by the Subaru Love Promise — our pledge to support causes that truly matter — we saw the butterfly release as more than symbolic. It was soul-stirring. A reflection of the emotional and spiritual transformation that recovery makes possible. Recovery is a journey of bravery, sometimes, transformation begins with a single act of faith. Releasing those butterflies was our way of honoring that courage while reminding everyone there that every day offers a new chance to spread your wings. Darrell Waltrip Subaru remains committed to uplifting our neighbors through events that matter. We were humbled to be part of a day that touched so many hearts. Because sometimes, it’s the smallest wings that carry the biggest dreams.
Leukemia & Lymphoma Society Blanket Drop Off - Ryan F
For the past couple of years, the Williamson Medical Center has partnered with The Leukemia & Lymphoma Society (LLS) and Darrell Waltrip through the Subaru Loves to Care initiative. The partnership has involved delivering blankets, patient care kits, and messages of hope to cancer patients for a number of years. On July 7th, Darrell Waltrip personally delivered these items to patients in treatment.
Darrell Waltrip Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Franklin, this is a harsh reality. Helping others strengthens communities, which is why Darrell Waltrip Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Darrell Waltrip Subaru have helped nearly 900,000 children and adults in urgent need. On 01/14/2025, Darrell Waltrip Subaru donated 204 shoes/socks to GraceWorks. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
One Butterfly At A Time - Charlotte B
At Darrell Waltrip Subaru, we believe that love means doing right by the Earth and all its living creatures, no matter the size. That’s why, in the spirit of the Subaru Love Promise and our Love the Earth initiative, our team embarked on a unique journey: raising and releasing over 100 butterflies into our local ecosystem (with more to come). This idea took flight as we learned more about the alarming decline of pollinators worldwide. Butterflies, along with bees and other pollinators, play a vital role in the ecosystem by helping plants grow, bloom, and produce food. Yet due to habitat loss, pesticide use, and climate change, their populations have been steadily decreasing; a quiet crisis with serious consequences. Our butterfly journey began in March during Subaru Loves the Earth. We ordered tiny, wriggling caterpillars full of potential. For weeks, our employees and customers alike watched these delicate creatures, watching in awe as they grew and grew until they spun chrysalises. Our waiting room has transformed into a mini sanctuary, sparking conversations with curious customers and inspiring young visitors to learn about pollinators and the role they play in a healthy planet. By late May,we had raised over one hundred of these butterflies and released them into the wild. We have committed to raising butterflies through the summer and early fall in order to do our part in making the world a better place. Not only do we raise butterflies, but we have added a small butterfly garden to our campus to allow butterflies in our area to flourish in an area where pavement is rapidly taking over. But this is more than a beautiful event; it is a living promise. A promise to our community that we care about the future of our planet. A promise to create spaces where life can flourish. And a promise to keep spreading love in every way we can, one butterfly at a time. This is our Subaru Love Promise. And this is how we Love the Earth.
